This project aims to persuade the Art Gallery of Ontario (AGO) to host a major exhibition of Josef Müller-Brockmann’s work. It showcases the complete aesthetic proposal for the exhibition, blending precision and emotion like the designer’s own approach. The design reinterprets Müller-Brockmann’s iconic Swiss style, honouring his legacy while giving it a contemporary look. Every layout, grid, and typographic choice was carefully crafted to balance structure and storytelling.